The story of Kupong knit.wear

"Knitting has always been a part of my history. I grew up learning how to sew, knit and stitch from my grandmother."

My grandmother always had a flare for fashion-and studied in both the UK and Paris. She customized and designed parts of her wardrobe and mended clothes.

Back then nothing was ever thrown away, if anything was broken or worn out she would sew and fix them up making them wearable. These were useful skills during war years, and food stamps and coupons were handed out. 

She would sew buttons and knit a new stand onto a torn shoulder seam. She also made patches for the elbows, embroider motifs to cover up holes and flaws, and knit new cuffs in different colours on frayed sweaters.

I learned that mending brings added value and longevity to the garment , and adopted that way of designing the collection adding small details into the clothes. 

With my background in fashion studies abroad and working for traditional Norwegian clothing companies such as Dale of Norway and Kari Traa I have adopted a love for traditional Norwegian patterns. The style of Kupong´s collections are traditional heritage with a modern edge. 

The Name

The name Kupong is inspired from post-war fashion and hand knitted garments. Kupong has a nostalgic ring to it- thinking of coupons and rationalization. The name suits the brand's philosophy, it reminds me of simpler, slower and more sober way of life.

The name adapts to Kupongs collections when it comes to choice of materials, production, expression and design.

Best

Kristina