Our story

About us

Kupong is a Oslo based clothing brand with a love for knitwear and sustainabe fashion.
The brand was founded early fall 2018 by Camilla Dingsøyr and Kristina Hjelde Hatletveit.
We both have backgrounds in fashion and design, but always had a common interest in knitwear.
We looked into having the first collection produced in Norway and decided to create a handmade line sold as ready-made. 

What started out as a dawning idea in 2008, has now become a knitwear concept.
We developed the idea of making great knitwear and now have a full range of chunky knit produced both by machine and some still by hand.

We wish to establish a brand we can feel good about, from the design process throughout the production line
Knitting is a part of our traditional heritage.
Each style is carefully designed by us for you. These are clothes to be worn all day - everyday. 

The concept

We wish to build a brand with a good production line that makes unique quality products. 
Kupong uses traditional knitting techniques in developing the products, but the look and style is contemporary and upbeat.

The Uniform Collection is Kupongs first machine produced line and our staple wear.  These styles are in stock always, and the core of the collection. 

The Handknit Collection is limited and our addition to the Uniform collection.
All garments in this collection are handmade so each style is unique. Every piece has a personal signature.

The name

The name Kupong had always been a nickname for the concept; We used to be inspired by post-war fashion and customisation of knitted garments as a result of demand and rationalisation. If something was worn out or broken, you mend it.

Even though the design and look is no longer directly inspired by this, we stuck with the name of the concept.
Kupong can be associated with something provident and has a nostalgic ring to it that suits our brand philosophy.
It is straight forward and wholesome.

We strive for an unwaistful lifestyle and wish to deliver a sustainable product. Our productions are small, some on demand - but always designed to make quality last.